StrikeMaster pioneered 4-stroke technology in augers, and continues to lead the pack. Truth is, they can't figure out how StrikeMaster masterfully brews noiseless horsepower and steadfast reliability with clean speed.

Yes. Change is good. Just look at the new Otter Pro XT1200 Thermal Shelter to see how a few changes have taken this from perfect to perfection. Redesigned with input from hardcore ice heads, the PRO XT1200 is the shelter for fanatical anglers who demand it all. Built around the legendary Otter Pro Sled, all four models offer the best shelters available with unmatchable warmth, durability and usable features.

Lindy Legendary Tackle’s new Lil’ Guy makes your walleye fishing more fun by automatically adding action and flotation to your Lindy rigging. The Lil’ Guy's precisely engineered design prompts it to run true (with no rollover) and wobble side-to-side – essentially adding a crankbait-like swimming action to your rig. Plus, the specific holographic color patterns simulate primary baitfish colors while the beads emulate secondary baitfish colors.

The 1198c SI Combo features a huge 10.4" display with LED backlight, Side Imaging and DualBeam PLUS sonar with up to 8000 Watts PTP* power output, GPS Chartplotting with built-in ContourXD maps, and advanced Fishing System capabilities. Includes unit cover and in-dash mounting kit. Maximize your angling experience with the Humminbird 1198c SI Combo fishfinder system.

The quick draw fishing rod holder design is a must-have for any serious fisherman. From anchor fishing for sturgeon to walleye trolling, this rod holder is a drift fishing master. It is an excellent choice for any angler.